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Copywriting
The Client:
Llamada Val
Spiritual and open-minded people, primarily women, seeking healing, clarity, and transformation through spiritual practices and wellness treatments.
The Demographics:
Explain how Val receives channeled messages, because that is the most frequently asked question she receives. Val wanted to redo the entire website so it has continuity (which will help with building trust). Because the services Val offers are more intimate, the website needs to create feelings of safely, trust, and connection to Val so that people feel comfortable coming to her.
The Goal:
Clearly describe the services Val offers and what a potential client will gain from the service. I used the "About Me" page to describe Val's experience channeling messages. I added fun facts about Val. to the "About Me" page to make her more relatable and easy to connect with because most people can't relate to being a medium or an intuitive. I added a section where people could submit requests for topics they want Val to write about in her blog. This keeps people engaged and makes them feel heard. I added a vendor application to the events page to help build Vals vendor list and streamline the process. We chose colors that created feelings of being grounded and calm, and made the website easy to navigate.
The Solution:
While I am not a graphic designer or website designer, I did redesign the format, colors, and structure of the website based on what the client requested. The client also requested copy to use for social media.
Notes:
The Client:
Alyssa Cotten
Female entrepreneurs seeking personal growth and transformation with an income over (or close to) 6 figures. To them, investing in their business and personal growth is a no brainer.
The Demographics:
Create a 5 email funnel encouraging people to use the discount code to buy "Financial Flow." Create a sales page with all of the information about the product. The Client also requested copy for social media captions.
The Goal:
Explain to people what the product is, and why they need to buy it now. The tone is motivational, inspirational, and educational. The email funnel will create awareness of the program. The sales page needs to make people imagine the life they desire and think about how far away from their goals they are. Use the emails, and the sales page to give people the idea that "Financial Flow" is the solution to their problems.
The Solution: